I worked in web design for many years before getting into quantum healing, and had clients from all over the spectrum when it came to expressing themselves in writing. I’m not looking for new clients, but here are my suggestions:
Especially in this kind of work, YOUR voice, style, personality, needs to come across authentically in order for the right clients for you to feel a connection – especially for online clients who have the choice of many practitioners. I really recommend having an introductory video (which is something that Candace challenged us to do a few years ago – they’re all on the Worldwide Regression Week 2000 playlist; I’ll post the link at the bottom of this).
Writing may not be your strong point, but reading is not a strong point for a lot of people either, and a video gets past that, plus it allows your personality to come across. You can script it or ad lib, you can do re-takes and edit to your heart’s content. If you’re going to pay for professional help, that might be a good place to put your money if you’re not sure of how to do it yourself. But even a homemade video works in these days of low production value amateur video content.
You still need to have the essential points in writing, though. So study other people’s websites and see what they say and how they say it. How do they organize the pages or sections on their website? We all do it differently, but there are essential points in common. There are pages/sections that explain who you are and what you do, and other pages/sections that address the nitty-gritty of setting up and preparing for a session once the person has decided they want one.
Make a list of points that you want to have on your website, draft what you would say, which may be different from what others say, then get someone to edit and proofread for you. That last part is important.
But know WHAT you want to say. I’ve had to invent copy for people whose strong point is building houses, or being a tool geek, or weaving, and it’s an uncomfortable position to be in, wondering if I got it “right.” In those cases, the photos speak for themselves but some text is still necessary. With healing work you can find beautiful stock photos, but it’s your energy that is the key differentiating factor.
Finally, unlike a brochure, a website is never “done”. You can always edit it as you refine your message.
Here’s the link to the playlist from 2000. The shorter videos in that playlist are practitioner-submitted intro videos. The longer ones include interviews and guided meditations, so look at the short ones for ideas.Â
https://www.youtube.com/watch?v=P060TWcGaWI&list=PLAWsIROSOlPxJdW4EtqJubNTy26sf8A_n
