-
Google maps, Tripadviser, Yelp, Bing, Facebook and other advertising issues for local clients
For many years I relied 100% on Google maps for my local past life regressions, this is free, you go to Google Local Business and give them your address – and they send you a postcard to verify, you put the code into the listing and they activate it. This becomes an issue when you live in a condo or in a gated community that forbids business use of the property, or if you are just scared to put your address online. There is a way around it – but I am not sure exactly how to do that, they allow you to hide the address of the listing if you go to clients’ houses or hotels – but you will have to contact Google and ask. Handymen, plumbers, and contractors use this option as they work locally, but at the clients’ location and not at their own home or storefront. (and if you live in a touristy city – you will go to hotels or Airbnbs a lot anyway) The problem with Google listing – anybody can rate it, happy clients, or disgruntled clients who were not happy with the session, especially if they had to pay something and not got what they expected. So you have to ask a lot of friends to rate you on Google Local Business, to keep your rating decent. I had a 5.0 rating for years, till I got a client who showed up stoned, cried on my shoulder for an hour, and when I asked her if she had ever seen a psychotherapist – she stormed out, threw some cash at me for my time (I did not even ask for it) and a month later gave me 1 star on Google. Took me a lot of begging all my friends and former clients to give me a 5-star rating and review to upgrade my rating. It matters, people do search your personal info and your business before making an appointment…
However, Google is the main search engine, but not the only one. I recently looked for ‘past life regression in New Orleans” on Bing (Microsoft search engine) and I found out that they use Facebook ratings and also TripAdviser rating – but TripAdviser actually uses Yelp ratings. I would LOVE to list myself on TripAdviser as an ‘interesting thing to do in New Orleans” – but they do not offer free listings. So Yelp is becoming important here. If anybody wants to exchange Yelp ratings – PM me on the forum, I’d love to trade. So far I have no ratings on Yelp at all, and I can’t rate myself, LOL.
A way to get lots of tourists is to advertise it as an ‘activity” on Airbnb, but this only works for group sessions, as it has to be low price, and if you only get 1-2 clients for a group session – you will still have to do it for 30-40$ each, Airbnb does not like cancellations… But if you live in a touristy location and have a large space – it might be a good way to go, I have friends who do this all the time – and from these group sessions, they also get one-on-one clients.
If you have an Apple computer or phone – can you tell me how does it work with Apple? I am on Chromebooks (Google) or Windows (Microsoft) so I have no idea how does local advertising works in Apple-land, I will appreciate the information!
Let us know what FREE local channels worked for you, and since we all are in different places – not much competition locally…but you need to get yourself out there to get local clients. Social media exposure is great for online sessions, but not that much for local sessions. I only get maybe 1 client a month locally who found me on social media, they all want to work online…But Covid is over, and I honestly prefer to work in person, especially with tourists with nice fancy hotel rooms I do not have to clean…
Log in to reply.